Get Google working for you… search engine optimisation (SEO).
Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. SEO can also target different kinds of searches, including image searches, local searches, and industry-specific vertical search engines. As standard all Recognition's sites are coded to be search engine friendly but there's much more we can help with such as Google AdWords, analytics, and key word research to name but a few.
The below text has been taking directly from Google's article of optimising websites, something everyone thinking of commissioning this service should read.
No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google.
You should never have to link to an SEO.
Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines.
What are some other things to look out for?
There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
owns shadow domains
puts links to their other clients on doorway pages
offers to sell keywords in the address bar
doesn't distinguish between actual search results and ads
guarantees ranking, but only on obscure, long keyword phrases you would get anyway
operates with multiple aliases or falsified WHOIS info
gets traffic from "fake" search engines, spyware, or scumware
has had domains removed from Google's index or is not itself listed in Google
requests your FTP account information or root access to your server.
Get in touch on 01590 677064 or send us a message for more details or to arrange a FREE 'seo overview' of your current website.
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