Recognition

Driving increased sales through events guide brochure redesign.

CLIENT:Hoburne Holidays own and run seven holiday parks in some of the most idyllic and beautiful locations across Hampshire and Dorset. The parks offer static caravan accommodation plus excellent facilities for families to enjoy the best of Britain’s coast and countryside.

BRIEF: To redesign and update the Hoburne Holidays annual events brochure, which is sent as a direct mail to owners of static caravans at Hoburne’s parks and holiday makers at the park.

The events brochure is an important promotional tool for the holiday company. The annual events programme is one of the main reasons that keeps visitors coming back to the parks year after year, is key to attracting new customers and driving sales whilst visitors are at the park.

SOLUTION: Hoburne run an eclectic mix of events throughout the year, so the events brochure needed to appeal to a wide audience.

Recognition redesigned the brochure in A5 format for ease of use and to keep the cost of postage down. The overall style is clean and clear, showcasing the acts with a mix of imagey.