If you’ve received our Christmas e-Shot but would prefer a traditional printed card please click here to download our Christmas Card template.
Merry Christmas and all the best for 2012!
The team @ Recognition
Acrobat
Acrobat is a application developed by Adobe to create and view PDF files. Acrobat is used to create the PDF files, and the freeware Acrobat Reader is used to read the PDF files.
Aliasing
Aliasing occurs when a computer monitor, printer, or graphics file does not have a high enough resolution to represent a graphic image or text. An aliased image is often said to be “jagged.”
Alignment
The positioning of a body of text. Text can be positioned to the left, right, or “center” of a page. For the best, consistent alignment, web site designers use tables and Cascading Style Sheets.
ALT-attribute
Part of the image source tag in HTML. A good web designer will always include text in all of your image sources for two reasons: (1) if any of your visitors choose not to view graphic images on your web pages, the alternative text will be shown; and (2) if your visitors use Internet Explorer as their browser and they leave the mouse over any graphic image, they will view the text in your ALT-attribute.
Animated GIF
A GIF graphic file, which consists of two or more images shown in a timed sequence to give the effect of motion.
Animation
Animation is the creating a timed sequence or series of graphic images or frames together to give the appearance of continuous movement.
Anti-Aliasing
Smoothing or blending the transition of pixels in an image. Anti-aliasing the edges on a graphic image makes the edges appear smooth, not jagged.
ASP (Active Server Page)
A dynamically generated web page, generally using ActiveX scripting. When a browser or a search engine spider requests an ASP page from a server, the server generates the web page with HTML code and gives it to the browser or spider.
What is a Font?
A font is all the letters, numbers, punctuation and other symbols which compose a typeface. Fonts were first developed as cast lead type for printing presses, and were later digitized as typefaces for use on computers.
The first font
The first typeface was designed by Johann Gutenberg, for his movable type press. Books were all hand-lettered at the time, and Gutenberg wanted to create a faster way to produce books that looked hand-lettered. He designed his type in the style of the Gothic blackletter at the time, so that his printed books would look hand-lettered.
As more printing shops opened up, printers began to look at other lettering styles to use as models for typefaces. More thought was put into creating typefaces, and this gave rise to the art of typographic design.
Roman and Italic styles
Nicholas Jenson designed the first true Roman typeface around 1460, which was used for books printed in Italy. This was an upright typeface that was lighter in design compared to the heavy blackletter type of German printing. To this day, upright typefaces are referred to as Roman, or Regular.
In the early 1500′s, Aldus Manutius developed the first Italic typeface with Francesco Griffo, influenced by the popularity of cursive writing. The capitals were still upright, but all lowercase letters were slanted to the right, like cursive writing. The slanted letters took up less space on the page, so books could be smaller in size and therefore less expensive. This style was called Italic, meaning from Italy, but today an italic typeface refers to slanted, or oblique, letters (including capitals).
The measurement of type
In the mid-1700′s, a French printer and typographer named Pierre Fournier le Jeune standardized the system of measuring typefaces. It was referred to as the Pica system of measurement and became widely used in England and America.
Type sizes were (and still are) measured in points. Type was cast in lead, and was sized relative to one inch. The lead pieces for one line of text had to line up evenly along the top and bottom of the pieces. The size of the text is measured from the top-most ascender to the bottom-most descender of all the letters within a typeface. The one inch measurement is divided into 72 points, and the common 12-point size is one pica, or one-sixth of an inch.
The fonts below are all 28 points in size. The top and bottom lines show the outer limits of the ascenders and descenders in the fonts. The fonts shown are Century Gothic, Adobe Caslon Pro, and Edwardian Script ITC.
In the past couple of years it has become really important to make sure your business ticks all the right boxes from a social media point of view. We often get asked if we can help new and existing clients with their Social Media setup. The answer is yes, however this is a very straight forward process which can then be easily managed with third party system such as HootSuite.
