Being able to create a high-quality, effective logo is a “rare skill,” according to one industry expert.

Patrick Burgoyne – the editor of ‘Creative Review’ – claimed that summing up a company’s ethos in one design was very tricky, especially as logos are “adored elements of our visual culture.”

The expert claimed that whilst these hallmarks were all around us, people rarely take the time to recognise the effort that actually goes into logo design. He then added: “And yet, such graphic devices can attain enormous power. So what makes a successful one?”

Recognition Design & Marketing have just completed a redesign of the Warsash Maritime Academy’s location maps.

The maps, which will be used on the Academy’s printed materials and website, needed a complete redesign and overhaul, so that the style was consistent, accurate and up to date.