The fascinating 100-year history of family-run company Hoburne Holidays, has been brought to life in a new commemorative, centenary anniversary book ‘100 Years of Happy Holidays’ designed by Recognition Design & Marketing.

The 72-page, ring bound book charts the company’s journey through two World Wars, the seaside holiday boom in the 1950 and 60s, the rise in popularity of package holidays abroad and the recent return to breaks closer to home in the UK.

Hoburne Holidays Centenary Brochure

Packed full of retro photography, illustrations and customer and employee memories of the parks, set against actual historical events through the decades, the book is printed on thick, uncoated paper, which complements the older photographs and lends itself to the more natural, scrapbook feel.

Recognition also designed the media pack which launched the book, feedback for which has been overwhelmingly positive, the travel editor from one paper commented; “This is genuinely one of the most impressive media packs I’ve ever seen”.

See more examples of brochure design work from Recognition.

Hoburne Holidays this year chose Recognition Design & Marketing to design their main, annual holiday sales brochure.

The 60-page brochure showcases the accommodation, facilities and entertainment available across Hoburne’s seven holiday parks and is one of their key marketing tools.

This year’s design has been significantly refreshed from the previous years style and has already been well received.  Showcasing vibrant new photography of the parks’ fantastic facilities as well as the amazing locations, the design is intended to look and feel like a travel magazine, with an editorial layout, clearly presented pricing information and strong calls to action.

The Marketing Manager at Hoburne Holidays commented: “We’re really pleased with the 2012 brochure. It’s a massive leap forward from the 2011 brochure and I’ve only received really positive feedback from the parks and customers.”

See more examples of brochure design work from Recognition.

Recognition Design & Marketing have designed the branding for new company, Sunset Solar, who install solar panels for residential properties.

The new branding, incorporating a sunset icon and colour, is aimed at the higher end of the market inline with the company’s commitment to a high standard of customer service and use of the very latest photovoltaic technology.

This branding has now been applied to all the company’s stationery, sales presentations and a fleet of company vehicles.

Tom Pickford, Energy Advisor, says: “Recognition Design quickly understood and interpreted our brief, to produce designs which reflect and support our sales objectives. We enjoy working with them and find their design solutions creative yet corporate.”

See more examples of branding design work from Recognition.

Bandwidth
Bandwidth is the amount of information your connection to the Internet can carry. On average, typical telephone lines can carry 1K of information per second.

Banner
A banner is a graphic image (static, animated or rich media that is placed on web sites as an advertisement. Banners are commonly used for brand awareness and generating sales.

Bevel
Adding a beveled effect to a graphic image gives the image a raised appearance by applying highlight colors and shadow colors to the inside and outside edges.

bitmap
A graphic imange which is composed of a pattern of dots. The individual dots are stored as data on a computer. An example of an animation that is a bitmap graphic is a GIF animation.

bmp
A graphic image stored as a specific arrangement of screen dots, or pixels. Web graphics are bitmap images. A graphic which is defined by specifying the colors of dots or pixels which make up the picture. Also known as raster graphics. Common types of bitmap graphics are GIF, JPEG, Photoshop, PCX, TIFF, Macintosh Paint, Microsoft Paint, PNG, FAX formats, and TGA.

Bleed or Bleeding Edge
When a page or a cover design extends to and off the edge of the paper it is called a “bleed”. In print design, the artwork or block of color must extend off the edge of the page. The artwork or block of color is then printed on larger-size paper. Then the printed page is trimmed to the desired size. (add an illustration)

Bookmark
Just as a paper bookmark is used as a reminder of the page you are on in a book, electronic bookmarks are used to bring you back to a web site or other site you may want to return to. The Netscape browser lets you bookmark any site and save the bookmarks in a file you can recall at any time. Microsoft Internet Explorer uses the term “favorite” instead of bookmark for the same concept.

browser
The software used to view, manage, and access web pages by interpreting hypertext and hyperlinks. The two most common browsers are Netscape and Microsoft Internet Explorer. Web pages often appear differently depending on the brand and version of the browser intended to view them in.