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Archive for the ‘Brochure design’ Category

The fascinating 100-year history of family-run company Hoburne Holidays, has been brought to life in a new commemorative, centenary anniversary book ‘100 Years of Happy Holidays’ designed by Recognition Design & Marketing.

The 72-page, ring bound book charts the company’s journey through two World Wars, the seaside holiday boom in the 1950 and 60s, the rise in popularity of package holidays abroad and the recent return to breaks closer to home in the UK.

Hoburne Holidays Centenary Brochure

Packed full of retro photography, illustrations and customer and employee memories of the parks, set against actual historical events through the decades, the book is printed on thick, uncoated paper, which complements the older photographs and lends itself to the more natural, scrapbook feel.

Recognition also designed the media pack which launched the book, feedback for which has been overwhelmingly positive, the travel editor from one paper commented; “This is genuinely one of the most impressive media packs I’ve ever seen”.

See more examples of brochure design work from Recognition.

Hoburne Holidays this year chose Recognition Design & Marketing to design their main, annual holiday sales brochure.

The 60-page brochure showcases the accommodation, facilities and entertainment available across Hoburne’s seven holiday parks and is one of their key marketing tools.

This year’s design has been significantly refreshed from the previous years style and has already been well received.  Showcasing vibrant new photography of the parks’ fantastic facilities as well as the amazing locations, the design is intended to look and feel like a travel magazine, with an editorial layout, clearly presented pricing information and strong calls to action.

The Marketing Manager at Hoburne Holidays commented: “We’re really pleased with the 2012 brochure. It’s a massive leap forward from the 2011 brochure and I’ve only received really positive feedback from the parks and customers.”

See more examples of brochure design work from Recognition.

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What is a Font?

A font is all the letters, numbers, punctuation and other symbols which compose a typeface. Fonts were first developed as cast lead type for printing presses, and were later digitized as typefaces for use on computers.

The first font

The first typeface was designed by Johann Gutenberg, for his movable type press. Books were all hand-lettered at the time, and Gutenberg wanted to create a faster way to produce books that looked hand-lettered. He designed his type in the style of the Gothic blackletter at the time, so that his printed books would look hand-lettered.

As more printing shops opened up, printers began to look at other lettering styles to use as models for typefaces. More thought was put into creating typefaces, and this gave rise to the art of typographic design.

Roman and Italic styles

Nicholas Jenson designed the first true Roman typeface around 1460, which was used for books printed in Italy. This was an upright typeface that was lighter in design compared to the heavy blackletter type of German printing. To this day, upright typefaces are referred to as Roman, or Regular.

In the early 1500′s, Aldus Manutius developed the first Italic typeface with Francesco Griffo, influenced by the popularity of cursive writing. The capitals were still upright, but all lowercase letters were slanted to the right, like cursive writing. The slanted letters took up less space on the page, so books could be smaller in size and therefore less expensive. This style was called Italic, meaning from Italy, but today an italic typeface refers to slanted, or oblique, letters (including capitals).

The measurement of type

In the mid-1700′s, a French printer and typographer named Pierre Fournier le Jeune standardized the system of measuring typefaces. It was referred to as the Pica system of measurement and became widely used in England and America.

Type sizes were (and still are) measured in points. Type was cast in lead, and was sized relative to one inch. The lead pieces for one line of text had to line up evenly along the top and bottom of the pieces. The size of the text is measured from the top-most ascender to the bottom-most descender of all the letters within a typeface. The one inch measurement is divided into 72 points, and the common 12-point size is one pica, or one-sixth of an inch.

The fonts below are all 28 points in size. The top and bottom lines show the outer limits of the ascenders and descenders in the fonts. The fonts shown are Century Gothic, Adobe Caslon Pro, and Edwardian Script ITC.

Recogniton wins website of the month

Breaking news… We’ve just won Website of the month from Heart Internet!